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P&G Searches for New ‘Crest Kid’

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By: TOM BRANNA

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A whole new generation of kids will be saying “Look, Mom-no cavities!” as they compete for the chance to be the next “Crest kid.” Crest launched the nationwide search for the next “Crest kid” to celebrate the brand’s 50th birthday. The winner will appear in a modern-day version of the famous “Look, Mom-no cavities!” Norman Rockwell ad and will receive a $25,000 college scholarship.“The Norman Rockwell ads helped make Crest an iconic bra...

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